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The paper introduces the Behavior-to-Value (B2V) task, which seeks to identify consumer values from e-commerce behavioral trajectories. It presents the E-commerce Consumption Value Taxonomy (ECVT) and the B2V-Bench dataset, derived from anonymized Taobao logs and covering 25 purchase behaviors with associated value orientations. A new model, B2V-Verifier, is proposed to improve value measurement accuracy, achieving a 34% boost in multi-label classification over strong LLM baselines.
arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.
arXiv:2606. 02004v1 Announce Type: cross Abstract: Consumer-price measurement increasingly draws on alternative data sources -- scanner, web-scraped, and transaction/receipt data.
arXiv:2606. 11207v1 Announce Type: new Abstract: We present SemantiClean, a modular framework for extracting structured semantic signals from e-commerce session data and driving pluggable inference targets including purchase intent, customer segmentation, and product affinity through a shared element library.
arXiv:2606. 04550v1 Announce Type: cross Abstract: E-commerce recommender systems strongly influence which products users consider and purchase, yet sustainability signals such as Product Carbon Footprint (PCF) are almost never available at catalog scale.
Merchant risk control at large payment platforms screens tens of millions of merchants daily, where false positives harm legitimate merchants and false negatives leave harmful activity undetected. The hardest cases require jointly understanding a merchant's textual profile and long behavioral sequence.