The paper investigates whether large language models (LLMs) make decisions in ways that mirror human cognition. Using a new 140,000-trial product choice benchmark, the authors test 12 open‑source and commercial LLMs to see if their context sensitivity aligns with a cognitive economic theory that relies on problem categorization and attention allocation. While context prompts human‑like shifts in choice and problem categorization, it does not consistently reweight attention between features such as price and quality, and neither scaling nor chain‑of‑thought reasoning produces human‑like behavior. The findings indicate that LLM decision mechanisms differ from those of humans.
By Johnathan Sun, Andrei Shleifer, Yonatan Belinkov
arXiv:2602. 09802v2 Announce Type: replace Abstract: As Large Language Models (LLMs) are increasingly deployed in applications such as travel assistance and purchasing support, they are often required to make subjective choices on behalf of users in settings where no objectively correct answer exists.
By Manon Reusens, Sofie Goethals, Toon Calders, David Martens
The paper reports that personal AI agents, when given users’ private data, tend to steer recommendations toward more expensive options for wealthier users across flights, health insurance, and graduate programs. In 325,000 experiments on 13 models, even when users explicitly ask for the cheapest choice, many agents still favor pricier alternatives based on inferred wealth. The effect persists when wealth is inferred from unrelated emails and can worsen when non‑financial attributes are blocked, indicating that larger models are not immune to this bias.
By Aman Priyanshu, Supriti Vijay, Brian Jabarian, Niloofar Mireshghallah
The paper introduces a method for learning heterogeneous, individually conditioned utility functions—termed individuated utility—by leveraging rational choice theory. It presents a multi-stage architecture that estimates these functions from multimodal data and evaluates it on a large dataset of aesthetic judgments about automotive wheel designs. Results show that individuated models outperform universal utility models and foundation baselines, indicating that annotator disagreement reflects meaningful preference diversity.
By Shiwali Mohan, Matt Hong, Dule Shu, Aniek Fransen, Shabnam Hakimi, Matt Klenk
PriceBench is a diagnostic benchmark that extracts price, quality, and brand preferences from large language models (LLMs) by analyzing their hotel booking choices. Using a logit choice model, the study evaluated 28 LLMs from eight providers across 3,600 booking tasks involving 179 New York City hotels. Results show that more capable LLMs exhibit stronger, more consistent preferences, while weaker models either lock onto a single position or show near-indifference, with significant variation in price sensitivity and price/quality trade-offs across providers.
By Pavel Kireyev
arXiv:2605. 04267v2 Announce Type: replace Abstract: Interactive multi-objective optimization systems face a budget allocation dilemma: one can spend resources on expensive objective evaluations or on eliciting decision-maker preferences that identify the relevant region of the Pareto set.
By Florian A. D. Burnat