arXiv AI

Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing

arXiv:2607. 23696v1 Announce Type: new Abstract: Ad creative optimization is increasingly constrained by evaluation rather than generation.

arXiv AI
Jun 12

CreativeBench: Benchmarking and Enhancing Machine Creativity via Self-Evolving Challenges

arXiv:2603. 11863v2 Announce Type: replace Abstract: The saturation of high-quality pre-training data has shifted research focus toward evolutionary systems capable of continuously generating novel artifacts, leading to the success of AlphaEvolve.

By Zi-Han Wang, Lam Nguyen, Zhengyang Zhao, Mengyue Yang, Chengwei Qin, Yujiu Yang, Linyi Yang