arXiv AI

Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing

arXiv:2607. 23696v1 Announce Type: new Abstract: Ad creative optimization is increasingly constrained by evaluation rather than generation.

arXiv AI
Jun 12

CreativeBench: Benchmarking and Enhancing Machine Creativity via Self-Evolving Challenges

arXiv:2603. 11863v2 Announce Type: replace Abstract: The saturation of high-quality pre-training data has shifted research focus toward evolutionary systems capable of continuously generating novel artifacts, leading to the success of AlphaEvolve.

By Zi-Han Wang, Lam Nguyen, Zhengyang Zhao, Mengyue Yang, Chengwei Qin, Yujiu Yang, Linyi Yang
arXiv Computation and Language
Sep 4

Decoupled Analysis-Judging: An Automated Creativity Evaluator Using LLMs in Complex Multi-step Creativity Tasks

The paper introduces CreaEval, an automated creativity evaluator designed for complex multi-step tasks (CGPST). It separates the evaluation process into two phases: a memory‑augmented analysis that transforms responses into structured evidence, and an evidence‑based judging step that scores without seeing raw outputs. Experiments show CreaEval outperforms existing baselines by an average of 22.74% across CGPST and two simpler creativity tasks.

By Xiangyu Wang, Jin Wu, Xiaoyu Li, Chanjin Zheng, Yifeng Zhou
arXiv Machine Learning
Sep 14

PinDCO: Whole-Page Aware Dynamic Creative Optimization at Scale

PinDCO is a scalable dynamic creative optimization system designed for Pinterest’s billion‑scale visual discovery platform. It uses a Creative Component Fusion Network to score ad creatives by modeling individual components (image, title, layout) with dedicated towers and fusing their representations, while a Pixel‑aware Adjustment Module tailors scores to creative size for better whole‑page outcomes. The system incorporates a lightweight pre‑selection model, caching, and dynamic batching to handle large candidate volumes, achieving a 3.09% lift in ad click‑through rate in online experiments.

By Yu Hao, Yuchun Li, Peimeng Sui, Meilin Liu, Tianyuan Cui, Hao Li, Zicong Zhou, Akanksha Baid