arXiv Computation and Language By Shiqi Zhang, Xiaokui Xiao

VoteGEO-Bench: Measuring the Impact of Generative Engine Optimization on Electoral Visibility

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VoteGEO-Bench is a benchmark that examines how generative engine optimization (GEO) affects the visibility of election-related web content in large language model responses. It covers the 2024 U.S. presidential election and the 2026 Japanese House of Representatives election, using election queries, historical webpages, and voter personas. The study evaluates 11 rewriting strategies, finding that target‑specified rewrites and those that improve page organization or strengthen arguments increase exposure more than other tactics, while partisan identities can create larger baseline exposure gaps than a single rewritten page.

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