arXiv AI By Chengqi Yang, Yiran Qiao, Feng Liu, Xingyu Lou, Zijun Zhou, Xiaoyun Mo, Changwang Zhang, Jiayuan Xu, Jun Wang, Xiang Ao

User Representation via Cross Multi-source Behavior Pre-training for Mobile Games

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The paper introduces CM-PTM, a Cross Multi-source Behavior Pre-Training Model designed to learn mobile game user representations from device-level behavioral logs. It uses hierarchical cascaded mask‑then‑predict tasks to first identify the source of the next behavior and then refine predictions at the app‑action level, thereby modeling cross‑source dependencies and fine‑grained dynamics. Experiments on large real‑world mobile datasets show that CM‑PTM captures users’ endogenous interests and improves performance on downstream mobile game recommendation tasks.

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