arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
By Zihao Hu, Yuxiao Wen, Yuan Yao, Jiheng Zhang, Zhengyuan Zhou
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
By Shiwen Shen, Xiru Huang, Liang Luo, Jianbo Sun, He Lyu, Zihang Fu, Ivonne Xu, Zhizhuo Li, Zhengyu Zhang, Pei-Ju Sung, Yunmiao Wang, Zixuan Wang, Zhengli Zhao, Qiang Jin, Mike Jermann, Mingda Li, Yang Xiao, Bhavana Challa, Brooke Bian, Yang Li, Ashish Chamoli, Bibek Bhusal, Danning Di, Yuan Jin, Meet Raval, Zhiwen Chen, Boyao Sun, Shuguang Wang, Yunlong He, Yantao Yao, Sagar Chordia, Wenlin Chen, Santanu Kolay, Qin Huang, Ellie Wen
arXiv:2608. 09768v1 Announce Type: new Abstract: A prediction that is both confident and wrong is a critical reliability failure because it can bypass abstention and human review precisely when the model is mistaken.
By Ange-Cl\'ement Akazan, Ineza Remy Mugenga, Abebe Geletu, Jean Medard Ngnotchouye, Issa Karambal
arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
By Yan Fang, Jialin Chen, Chun Gan, Hang Yu, Mingjun Nie, Yeyu Zhang, Fengxiang He, Ching Law
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law
arXiv:2607. 20694v1 Announce Type: new Abstract: Personal and organizational planning systems maintain two records that drift apart: what was planned (a task's effort budget) and what was done (a logged action's duration and description).
By Salavat Ishbulatov