arXiv AI By Haoke Xiao, Yueyang Liu, Yuhui Zhang, Xiang Chen, Yufei Liu, Jia Xu, Yalong Guan, Xiaolan Zhu, Xiaoyu Zhang, Shijun Wang, Shuang Yang, Zijie Meng, Zejian Zhang, Ruochen Yang, Xiangyu Wu, Tingting Gao, Han Li, Lantao Hu, Cheng Luo, Kun Gai

Scaling Articulated Rationales for MLLM-based Recommendation

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The paper introduces SARA, an industrial framework that scales articulated user rationales (AURs) for recommendation systems. It curates a high‑quality AUR dataset from 240 M users, trains a 7B‑parameter MLLM (SARA‑7B) to generate rationales for millions of authors, and integrates these generated rationales into a production ranking model (SARA‑Ranker). Offline and online experiments demonstrate that the system produces more specific, polarity‑consistent rationales and improves user engagement while reducing negative feedback.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

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