arXiv AI By Thilo Tamme (Technical University of Munich), David Steck (Technical University of Munich), Anton Hantel (Massachusetts Institute of Technology)

Persona and Persuasive Framing in AI Voice Agents: A $2\times2$ Field Experiment with Children

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The study reports a $2 imes2$ randomized field experiment involving 1,072 calls to a German Santa Claus telephone hotline, with 89 child conversations (median age 6) meeting inclusion criteria. Children were routed to one of four LLM voice agents that varied in persona (Santa vs. Helper) and framing (persuasive nudges toward prosocial wishes vs. neutral). Persuasive framing increased the likelihood of a prosocial wish from 11.6% to 45.7%, while persona authority had little effect on compliance but did influence engagement, with children more likely to hang up on the Helper within the first minute.

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