arXiv Machine Learning By Samantha Sudhoff, Pranav Perumal, Zhaoqing Wu, Tunazzina Islam

Paid Voices vs. Public Feeds: Interpretable Cross-Platform Theme-Based Analysis of Climate Discourse

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arXiv:2601. 13317v2 Announce Type: replace-cross Abstract: Climate discourse online shapes public understanding of climate change and informs political and policy debate, yet it unfolds across structurally different environments: paid advertising platforms host targeted, institutionally produced messaging, while public social media reflects largely organic, user-driven discussion.

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