arXiv AI By Kevin Lee, Benjamin Letham, Zhiyuan Jerry Lin, Elodie Samson, Eric Onofrey, Poppy Zhang, Shawndra Hill, Eytan Bakshy

Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing

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arXiv:2607. 23696v1 Announce Type: new Abstract: Ad creative optimization is increasingly constrained by evaluation rather than generation.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

arXiv AI
Jun 12

CreativeBench: Benchmarking and Enhancing Machine Creativity via Self-Evolving Challenges

arXiv:2603. 11863v2 Announce Type: replace Abstract: The saturation of high-quality pre-training data has shifted research focus toward evolutionary systems capable of continuously generating novel artifacts, leading to the success of AlphaEvolve.

By Zi-Han Wang, Lam Nguyen, Zhengyang Zhao, Mengyue Yang, Chengwei Qin, Yujiu Yang, Linyi Yang
arXiv Computation and Language
Sep 4

Decoupled Analysis-Judging: An Automated Creativity Evaluator Using LLMs in Complex Multi-step Creativity Tasks

The paper introduces CreaEval, an automated creativity evaluator designed for complex multi-step tasks (CGPST). It separates the evaluation process into two phases: a memory‑augmented analysis that transforms responses into structured evidence, and an evidence‑based judging step that scores without seeing raw outputs. Experiments show CreaEval outperforms existing baselines by an average of 22.74% across CGPST and two simpler creativity tasks.

By Xiangyu Wang, Jin Wu, Xiaoyu Li, Chanjin Zheng, Yifeng Zhou