arXiv AI By Kevin Lee, Benjamin Letham, Zhiyuan Jerry Lin, Elodie Samson, Eric Onofrey, Poppy Zhang, Shawndra Hill, Eytan Bakshy

Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing

Read the original on arXiv AI →

arXiv:2607. 23696v1 Announce Type: new Abstract: Ad creative optimization is increasingly constrained by evaluation rather than generation.

Summary generated by The Flow from the publisher's feed. The full article lives at arXiv AI.

arXiv AI
Jun 12

CreativeBench: Benchmarking and Enhancing Machine Creativity via Self-Evolving Challenges

arXiv:2603. 11863v2 Announce Type: replace Abstract: The saturation of high-quality pre-training data has shifted research focus toward evolutionary systems capable of continuously generating novel artifacts, leading to the success of AlphaEvolve.

By Zi-Han Wang, Lam Nguyen, Zhengyang Zhao, Mengyue Yang, Chengwei Qin, Yujiu Yang, Linyi Yang