arXiv AI By Akhila Yerukola, Fabrice Y Harel-Canada, Simran Khanuja, Abhinav Sukumar Rao, Ashima Suvarna, Nanyun Peng, Saadia Gabriel, Maarten Sap

NormViz: A Benchmark and Framework for Grounding Multimodal Reasoning in Global Cultures

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NormViz introduces a new benchmark, NormViz‑Bench, comprising 3,268 contrastive image pairs from 16 countries that test AI’s ability to recognize culturally relevant visual norms. Each pair differs only in a behavior that changes its cultural interpretation, and images are labeled as conforming, violating, or irrelevant to local norms, requiring both images to be correctly classified. The benchmark shows current VLMs perform poorly, and a complementary training set, NormViz‑Train, offers a path to improve performance by teaching models to link visual perception with cultural significance.

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