arXiv AI By Dana Serditova, Kevin Tang, Jochen Steffens

"It Would Make a Geordie Feel at Home": Regional Accent Perceptions and Speech Accommodation in Voice AI

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The study examines how users of Newcastle English (Geordies) perceive and adapt to voice assistants that speak either their regional dialect or Standard Southern British English. Participants found the Geordie voice to be familiar and warm but questioned its professionalism, while the standard voice was seen as neutral and credible. When the assistant failed to recognize them, users shifted to a more mainstream accent, clearer enunciation, or slower speech, mirroring human accommodation strategies.

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