The paper introduces CHAP, a personalized generative retrieval framework that aligns query semantics with item representations through a hierarchical semantic alignment module and models user behavior using both discrete Semantic IDs and continuous representations. It also proposes a Residual Cascading Generation mechanism to reduce inference latency by limiting the Transformer decoder to a single pass. Experiments on multiple datasets and online A/B tests show that CHAP outperforms existing methods, demonstrating its practical value.
By Gaoming Zhang, Angqing Jiang, Jianchun Song, Kena Qi, Dayao Chen, Wei Lin, Defu Lian
arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).
By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
arXiv:2607. 27172v1 Announce Type: cross Abstract: Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall.
By Ji Xin, Xiao Xiao, Ishan Bhatt, Vinesh Gudla, Trace Levinson, Raochuan Fan, Shishir Kumar Prasad, Prakash Putta, Tejaswi Tenneti
The paper proposes a single hierarchical Semantic ID (SID) system to unify product identification across multiple merchants in e-commerce. By learning SID representations from product content, the authors demonstrate that ranking algorithms can aggregate consumer affinity and product performance over SID prefixes, improving offline relevance and online engagement. For query reformulation, SID concepts guide navigation and refinement, yielding better intent preservation and higher-quality suggestions compared to taxonomy or raw query transitions.
By Steven Xu, Sanjyot Thete, Saathvik Dirisala, Raghav Saboo, Nimesh Sinha, Leo Shao, Elyse Winer, Sudeep Das, Martin Wang, Kyle MacDonald
Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items.
arXiv:2509. 25522v3 Announce Type: replace Abstract: Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals.
By Jingzhe Liu, Liam Collins, Jiliang Tang, Tong Zhao, Neil Shah, Clark Mingxuan Ju