arXiv Machine Learning By Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

A Multi-Branch Feature Fusion Approach for Health Misinformation Detection and Propagation

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This paper introduces a multi‑branch fusion framework that combines transformer‑based semantics, rhetorical cues, stance representations, and psychologically motivated proxies to detect health misinformation and characterize its spread on online social networks. The authors propose an interpretable Cognitive Propagation Score (CPS) derived from text cues that estimate argument complexity, emotional intensity, and virality potential, aiding diffusion‑risk reasoning when engagement data are missing. Experiments on three benchmark datasets (Constraint, COVID‑19_FNIR, Monkeypox) demonstrate near‑perfect classification and ranking performance, with ablation studies showing complementary gains from psychological and rhetorical components.

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