Counter‑GEO‑Bench is a new benchmark that evaluates how well defenses can stop large language models from producing misinformation when faced with generative engine‑optimized (GEO) content. It contains 247 human‑verified queries paired with both information‑preserving and information‑distorting GEO rewrites, and measures attack success rate, false positives, and answer quality across three victim LLMs. The study shows that existing off‑the‑shelf defenses reduce attack success by at most 5.7 %, while a lightweight baseline called C‑GEO Guard cuts success by 47.6 % with minimal loss of utility.
By Bing Zheng, Zongyao Zhao, Wenming Yang
Counter‑GEO‑Bench is a new defense benchmark that tests how well systems can resist misinformation generated by generative engine optimization (GEO). It contains 247 human‑verified queries paired with both information‑preserving and information‑distorting GEO rewrites, and evaluates defenses on attack success rate, false positives, and answer quality across three large language models. Existing off‑the‑shelf defenses reduce attack success by at most 5.7%, while a lightweight baseline, C‑GEO Guard, cuts it by 47.6% with minimal loss of utility.
arXiv:2605. 29107v2 Announce Type: replace-cross Abstract: Large language models (LLMs) increasingly rank products, documents, and recommendations for user queries, which makes manipulating these rankings a growing concern for fairness and information integrity.
By Ojas Nimase, Zhe Chen, Gengpei Qi, Yue Zhao, Xiyang Hu
arXiv:2608. 16824v1 Announce Type: new Abstract: Generative Engine Optimization (GEO) modifies web content to increase its likelihood of being selected and cited by generative search engines.
By Junjie Chu, Ye Leng, Mingjie Li, Yun Shen, Xinyue Shen, Yang Zhang
arXiv:2608. 11390v1 Announce Type: new Abstract: Generative engines are reshaping the web ecosystem by making citations a key mechanism for allocating attention, attribution, and downstream value.
By Chen Xu, Zitian Guo, Chenyan Xiong
arXiv:2606. 02643v1 Announce Type: cross Abstract: Retrieval-Augmented Generation (RAG)-enhanced LLM systems, while powerful, introduce substantial inference costs due to the inclusion of an extra multi-stage pipeline that dynamically retrieves and synthesizes information from external knowledge sources.
By Chengliang Liu, Liangbo Ning, Yujuan Ding, Wenqi Fan
arXiv:2603. 22934v3 Announce Type: replace Abstract: Retrieval-Augmented Generation (RAG) improves large language model applications by grounding generation in retrieved evidence, but also introduces corpus poisoning as a new attack surface.
By Xiangyu Yin, Yi Qi, Chih-Hong Cheng
arXiv:2606. 28356v1 Announce Type: cross Abstract: Generative Engine Optimization (GEO) lets content owners rewrite web content to increase their visibility in generative systems.
By Qianfeng Wen, Yifan Simon Liu, Xin Liu, Difan Jiao, Blair Yang, Junda Wu, Zhenwei Tang
arXiv:2607. 26339v1 Announce Type: new Abstract: Retrieval-Augmented Generation (RAG) systems ground large language models (LLMs) in external corpora, but this reliance exposes them to corpus poisoning: maliciously injected passages that manipulate retrieved evidence.
By Pushkal Kumar, Tucker Nielson, Tanish Kolhe, Shubham Zala, Vincent Li
RAGSentinel is a training‑free, label‑free defense designed for black‑box retrieval‑augmented generation systems. It employs a surrogate encoder to detect hidden‑state shifts caused by retrieved documents, removes shared topic directions, and filters poisoned documents as geometric outliers from a robust majority consensus. The method is proven to recover a poison‑free majority context under honest‑majority and representation‑separation assumptions, and experiments show it keeps attack success rates low while maintaining accuracy across multiple datasets, LLM families, and adaptive attacks.
By Yueyang Quan, Anjun Gao, Yufei Xia, Minghong Fang, Zhuqing Liu
arXiv:2607. 23838v1 Announce Type: cross Abstract: Retrieval-Augmented Generation (RAG) lets a large language model answer questions using documents retrieved from an external knowledge base at query time.
By Susil Kumar Mohanty, Rohit Patel, Kosuru Yuvaraj, Jeenal Chaudhary, Disha Singhania
arXiv:2607. 20730v1 Announce Type: cross Abstract: Large language models increasingly use search tools to retrieve up-to-date information, introducing a new attack surface in which retrieved documents can be manipulated.
By Zhaoqi Wang, Zijian Zhang, Xiaomei Yuan, Pengtao Kou, Jiamou Liu, Zhen Li, Liehuang Zhu