Who Owns the AI Recommendation? A Multi-Industry Empirical Map of Brand Category Ownership Across Large Language Models
Read the original on arXiv Machine Learning →The study examines how large language models (LLMs) like GPT‑5.2, Gemini 3 Flash, and Perplexity sonar‑pro recommend brands across five industries. Using 50 brands and 250 queries repeated five times, the authors measured brand inclusion, recommendation share, competitive vacuum, and co‑mention asymmetry, finding that most queries mention at least one brand and that vacuum prevalence remained stable between February and September 2026. The analysis shows strong cross‑date consistency in recommendation patterns and no emergent clustering of brand mentions, though co‑mention structures deviate from null expectations.
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