arXiv Computation and Language By Xucheng Yu, Jiangping Chen, Haohan Wang

Where Does Rhetorical Distortion Live? A Multi-Platform, Multi-Language Measurement of Influencer Content

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The study introduces a unified method for measuring rhetorical distortion across six social media platforms and two languages, distinguishing between creator posts and their replies. It identifies five distortion dimensions—Significance Inflation, Anxiety Manufacturing, Novelty Claims, Loaded Language, and Temporal Distortion—using a three‑tier pipeline that combines lexical rules, negative filters, and LLM verification. Results show that distortion is far more strongly linked to the platform than content type, with X/Twitter exhibiting the highest distortion scores, and that the audience layer (replies) carries significantly more distortion than creator posts.

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