Cross-Country Code-Mixing for Generative Recommendation (CMRec) is a framework that enhances generative recommendation across different countries by injecting cross-country supervision at the data level. It learns a shared semantic codebook from multi-modal content and behavioral co-occurrence, then synthesizes mixed-country sequences through token-level substitutions that respect both static and dynamic constraints. A context-aware loss reweights these mixed samples based on their plausibility, leading to improved recommendation quality in data-sparse countries while maintaining performance in data-rich markets, as demonstrated by significant gains in advertising revenue and orders in real-world e-commerce experiments.
By Yuan Gao, Hao Deng, Haibo Xing, Yi Xu, Lingyu Mu, Jinxin Hu, Yu Zhang, Xiaoyi Zeng
LIGE‑GR is a framework that transitions traditional ranking‑based recommender systems to a generative, listwise approach inspired by large language models. It extends existing pointwise recommendation models into a listwise generation system, enabling sequence‑level optimization without overhauling the entire infrastructure. Experiments on Instagram Reels and Facebook Video show modest gains in user time spent—1.14 % and 0.72 % respectively—while adding only slight inference overhead.
By Venkat Srinivas, Chenzhang He, Sam Woodmansee, Shawn Lian, Wenjie Hu, Renjie Jiang, Ziheng Huang, Xinyuan Zhang, Zhihao Zheng, Zhuoran Yu, Rui Li, Lei Yuan, Ziwei Li, Jimmy Jia, Mert Terzihan, Ekrem Kocaguneli, Yiming Liao, Zhichen Zhao, Yue Yin, Yue Weng, Wanlin Ma, Xufeng Cai, Weimiao Wu, Yezhou Huang, Du Zhang, Yukun Ding, Aaron Johnston, Yueming Wang, Zhaojie Gong, Yuting Zhang, Serena Li, Adithya Ganesh, Boying Liu, Haichuan Yang, Xialu Li, Matt Ma, Qunshu Zhang, John Joshua Miller, Praveen Rathinavelu, Cheng Huang, Aadhar Sachdeva, Josh Karns, Andres Aaron Gutierrez, Neil Agarwal, Gustas Pladis, Vladimir Batygin, Gopal Ray, Aditya Priyadarshi, Shantanu Patil, Zhe Wang, Penny Pan, Yiping Han, Arun Singh, Guangdeng Liao, Bi Xue, Xinyao Hu, Yang Song, Yisong Song, Meihong Wang, Haotian Wu, Deepak Agarwal, Ji Liu
The article surveys graph foundation models (GFMs) for recommender systems, highlighting how they combine graph neural networks (GNNs) and large language models (LLMs) to better capture user-item relationships and textual data. It offers a taxonomy of current GFM approaches, discusses methodological details, and identifies key challenges and future research directions. The survey aims to provide comprehensive insights into the evolving landscape of GFM-based recommender systems.
By Bin Wu, Yihang Wang, Yuanhao Zeng, Jiawei Liu, Jiashu Zhao, Cheng Yang, Yawen Li, Long Xia, Dawei Yin, Chuan Shi