OpenAI’s business model scales with intelligence—spanning subscriptions, API, ads, commerce, and compute—driven by deepening ChatGPT adoption.
OpenAI launches the ChatGPT for Small Businesses program, helping entrepreneurs build AI skills, automate work, and grow with ChatGPT Work.
Analysis provides insights into ChatGPT’s impact on the economy. OpenAI also launches new research collaboration to study AI’s broader effects on the labor market and productivity.
Hyatt deploys ChatGPT Enterprise across its global workforce, using GPT-5. 4 and Codex to improve productivity, operations, and guest experiences.
OpenAI plans to test advertising in the U. S.
OpenAI and Target are partnering to bring a new Target app to ChatGPT, offering personalized shopping and faster checkout. Target will also expand its use of ChatGPT Enterprise to boost productivity and guest experiences.