arXiv AI By Guanrong Li, Haolin Yang, Xinyu Liu, Zhen Wu, Rui Xia, Xinyu Dai

Neutralizing Popularity Bias in LLM-based Recommendation via Counterfactual Reasoning Guidelines

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The paper introduces NPRec, a model‑agnostic framework that uses counterfactual reasoning to neutralize popularity bias in large language model–based recommender systems. By generating debiased textual guidelines that separate intrinsic user interests from popularity signals, NPRec injects these guidelines at inference time to guide the LLM’s generation without updating parameters. Experiments on three real‑world datasets show improved recommendation accuracy, explanation quality, and debiasing performance.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

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