arXiv Computation and Language By Injun Baek, HyeongSeok Lee, Yearim Kim, Junhoo Lee, Nojun Kwak

LandingAgent: A Reference-Annotated Dataset and Agentic Generation Framework for Landing Pages

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LandingAgent is a new framework for generating landing pages that are tailored to a specific target. It uses a reference‑annotated dataset called LandingBench, which abstracts real landing pages into structured elements such as section sequences, layout patterns, tone descriptors, visual emphasis, and CTA structure. The agentic framework operates in three phases—profiling the target, building a reference‑guided wireframe, and refining the page through critique—resulting in pages that are more faithful to the target, concise, readable, aesthetically pleasing, and structurally diverse compared to direct prompting.

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