OpenAI Blog

Introducing ChatGPT search

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Simon Willison
Aug 20

ChatGPT search now uses the site:operator at scale

ChatGPT search now uses the site:operator at scale Promptwatch is part of the emerging "GEO" space, for Generative Engine Optimization - the chatbot version of SEO, where companies offer tools and consulting to help your site increase its presence in replies to prompts inside tools like ChatGPT. The Promptwatch product uses automation to track responses to prompts across end-user chat products like ChatGPT, Claude, and Gemini.

OpenAI Blog
Aug 4, 2025

What we’re optimizing ChatGPT for

We build ChatGPT to help you thrive in all the ways you want. Learn how we're improving support for tough moments, have rolled out reminders to take breaks, and are working on better life advice, all guided by expert input.