arXiv Machine Learning By Athanasios Vlontzos, David Gustafsson, Michael O'Riordan, Ciar\'an M. Gilligan-Lee

Incremental Recommendation via Causal Models

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The paper proposes an incremental recommendation system that uses causal modeling to avoid delivering redundant recommendations. By leveraging existing holdback data and a dual‑threshold targeting policy, the authors reduce recommendation impressions by 7% without harming overall content consumption. Joint training with holdback data also improves the calibration of the treated model, suggesting better generalisable representations than purely observational models.

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