Towards Data Science By Ryan OSullivan

How Wrong Is Your Marketing Mix Model (MMM)?

Read the original on Towards Data Science →

The article discusses how even a well-constructed Marketing Mix Model (MMM) can produce inaccurate results because the data it relies on lacks essential information. It explores the idea that adjusting the timing of marketing spend, rather than the amount, might correct these inaccuracies. The piece highlights the limitations of MMMs when the underlying spend data is incomplete or misaligned with actual campaign dynamics.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at Towards Data Science.

Towards Data Science
May 29

RAG Is Burning Money — I Built a Cost Control Layer to Fix It

Most RAG systems are optimized for answer quality, not cost—and that blind spot gets expensive fast. In this article, I break down a production-ready cost control layer combining semantic caching, query routing, token budgeting, and circuit breaking, achieving an 85% reduction in LLM costs without sacrificing answer quality.

By Emmimal P Alexander
Towards Data Science
Oct 1

Your AI Bill Is a Toll Booth. Stop Paying Twice.

The article titled "Your AI Bill Is a Toll Booth. Stop Paying Twice." discusses how users are unexpectedly paying more for AI services than anticipated, likening the experience to a toll booth where one pays twice. It highlights the unseen costs that can arise when using AI tools and urges readers to be vigilant about their expenses. The piece was first published on Towards Data Science.

By Gursimar Singh
Towards Data Science
Sep 3

My Model Worked Perfectly. Then I Tried to Make It Useful.

The article describes how to deploy a trained churn classifier as a FastAPI service so that other software can call it. It focuses on the practical steps needed to transform a model that performs well in isolation into a usable, callable API. The post is aimed at readers who want to make their machine‑learning models accessible in real-world applications.

By Ibrahim Salami