How we built ChatGPT’s novel ad stack for user trust and relevance

OpenAI explains the construction of ChatGPT’s new ad stack, which uses large language models to interpret conversational intent and keep advertisements distinct from the model’s responses. The system is designed to deliver relevant ads at scale while preserving user trust. The article outlines the technical approach and design principles behind this ad infrastructure.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at OpenAI Blog.

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