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arXiv:2608.30606v1 Announce Type: cross Abstract: With the development of large language models (LLMs), generative retrieval is becoming increasingly important in e-commerce scenarios. Current mainst...
arXiv:2608. 03150v1 Announce Type: new Abstract: Generative retrieval (GR) is a promising paradigm for industrial search advertising, yet its deployment is constrained by strict relevance and latency requirements.
The paper introduces Mine and Refine, a two‑stage contrastive training framework designed to improve embedding‑based retrieval for large‑scale e‑commerce search. It tackles graded relevance, hard‑sample mining, and unstable similarity separability by using a lightweight LLM as a scalable labeler and a multi‑level circle loss to enforce margin‑controlled separation across relevance levels. The method has been deployed in production across multiple product verticals, yielding statistically significant increases in user engagement, gross order value, and retrieval relevance metrics.
arXiv:2606. 01504v1 Announce Type: cross Abstract: Semantic retrieval in e-commerce must handle short, noisy, and colloquial queries over large product catalogs with fine-grained attribute distinctions.
Cross-Country Code-Mixing for Generative Recommendation (CMRec) is a framework that enhances generative recommendation across different countries by injecting cross-country supervision at the data level. It learns a shared semantic codebook from multi-modal content and behavioral co-occurrence, then synthesizes mixed-country sequences through token-level substitutions that respect both static and dynamic constraints. A context-aware loss reweights these mixed samples based on their plausibility, leading to improved recommendation quality in data-sparse countries while maintaining performance in data-rich markets, as demonstrated by significant gains in advertising revenue and orders in real-world e-commerce experiments.
arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).