arXiv Machine Learning By Bencheng Yan, Yuejie Lei, Zhiyuan Zeng, Zheye Deng, Di Wang, Kaiyi Lin, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng

From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction

Read the original on arXiv Machine Learning →

arXiv:2511. 12081v2 Announce Type: replace-cross Abstract: Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns -- a stark contrast to the {predictable scaling laws} seen in large language models (LLMs).

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