OpenAI Blog

Bringing the magic of AI to Mattel’s iconic brands

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OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.

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OpenAI Blog
Jun 30, 2025

AI in Australia—OpenAI’s Economic Blueprint

Today, OpenAI, in partnership with Mandala Partners, is sharing the OpenAI AI Economic Blueprint for Australia. At a time when boosting productivity has emerged as a national priority for Australia, the Blueprint provides a clear, actionable plan for how Australia can unlock the full economic and social potential of artificial intelligence.

OpenAI Blog
Dec 11, 2025

Ten years

OpenAI reflects on ten years of progress, from early research breakthroughs to widely used AI systems that reshaped what’s possible. We share lessons from the past decade and why we remain optimistic about building AGI that benefits all of humanity.