OpenAI Blog
Jan 16
Our approach to advertising and expanding access to ChatGPT
OpenAI plans to test advertising in the U. S.
How we built ChatGPT’s novel ad stack for user trust and relevance
OpenAI explains the construction of ChatGPT’s new ad stack, which uses large language models to interpret conversational intent and keep advertisements distinct from the model’s responses. The system is designed to deliver relevant ads at scale while preserving user trust. The article outlines the technical approach and design principles behind this ad infrastructure.
Related stories
OpenAI Blog
May 5
New ways to buy ChatGPT ads
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools—built to protect privacy and keep conversations separate from ads.
OpenAI Blog
Oct 5
Building advertising for the way people use AI
OpenAI has launched a new visual advertising format within ChatGPT, enhancing how ads are presented to users. The update also expands measurement tools, establishes attribution partnerships, and improves brand suitability options for advertisers.
OpenAI Blog
May 7
Testing ads in ChatGPT
OpenAI begins testing ads in ChatGPT to support free access, with clear labeling, answer independence, strong privacy protections, and user control.
OpenAI Blog
May 16, 2024
OpenAI and Reddit Partnership
OpenAI and Reddit Partnership We’re bringing Reddit’s unique content to ChatGPT and our products.
OpenAI Blog
Jan 18
A business that scales with the value of intelligence
OpenAI’s business model scales with intelligence—spanning subscriptions, API, ads, commerce, and compute—driven by deepening ChatGPT adoption.
OpenAI Blog
Nov 19, 2025
OpenAI and Target team up on new AI-powered experiences
OpenAI and Target are partnering to bring a new Target app to ChatGPT, offering personalized shopping and faster checkout. Target will also expand its use of ChatGPT Enterprise to boost productivity and guest experiences.
OpenAI Blog
Aug 31
A milestone in expanding access to AI
OpenAI’s ChatGPT Ads has achieved a $1 billion annualized revenue run rate, marking a significant milestone in the company’s expansion. The platform’s growth is accompanied by a global rollout, aiming to broaden access to AI. By offering both free and affordable options, OpenAI seeks to make AI more widely available to users worldwide.
OpenAI Blog
Jul 21
Introducing the ChatGPT for small business program
OpenAI launches the ChatGPT for Small Businesses program, helping entrepreneurs build AI skills, automate work, and grow with ChatGPT Work.
OpenAI Blog
Jun 30
How ChatGPT adoption has expanded
New OpenAI Signals data shows how ChatGPT adoption is growing globally, with users increasing usage, exploring more capabilities, and driving growth across regions and languages.
OpenAI Blog
Aug 6
From asking to doing: How the world is putting ChatGPT to work
New OpenAI Signals data shows how people use ChatGPT worldwide, with country-level insights on adoption, usage trends, and evolving behavior.
OpenAI Blog
Jan 15, 2025
Partnering with Axios expands OpenAI’s work with the news industry
Publishers representing hundreds of newsrooms and content brands are using OpenAI partnerships and grant programs to adopt AI tools and strengthen the news ecosystem, while ChatGPT users gain access to information from leading, reliable publications.