arXiv:2607. 28182v1 Announce Type: new Abstract: E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility.
Summary generated by The Flow from the publisher's feed. The full article lives at arXiv Machine Learning.
E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extrapolation.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.
arXiv:2608. 11560v1 Announce Type: new Abstract: Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning.
arXiv:2607. 28916v1 Announce Type: cross Abstract: Multistep credit assignment is critical for sample-efficient reinforcement learning, yet managing off-policy bias in Q-learning remains a fundamental challenge.