E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extrapolation.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
By Zihao Hu, Yuxiao Wen, Yuan Yao, Jiheng Zhang, Zhengyuan Zhou
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
By Ji Wu, Yunshan Peng, Wentao Bai, Yunke Bai, Wenzheng Shu, Jinan Pang, Yanxiang Zeng, Xialong Liu
arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.
By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li
arXiv:2608. 11560v1 Announce Type: new Abstract: Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning.
By Sang Su Lee, Vineeth Loganathan, Shishir Dash, Vijay Raghavan
arXiv:2607. 28916v1 Announce Type: cross Abstract: Multistep credit assignment is critical for sample-efficient reinforcement learning, yet managing off-policy bias in Q-learning remains a fundamental challenge.
By Brett Daley
arXiv:2510. 19528v2 Announce Type: replace-cross Abstract: We investigate the fundamental problem of leveraging offline data to accelerate online reinforcement learning - a direction with strong potential but limited theoretical grounding.
By Sebastian Reboul, H\'el\`ene Halconruy
arXiv:2606. 05885v1 Announce Type: new Abstract: Long-horizon LLM agents require reinforcement learning methods that can assign credit to intermediate decisions under sparse and delayed rewards.
By Yuanfan Li, Qi Zhou, Wenjing Duan, Lu Chen
arXiv:2606. 17805v1 Announce Type: new Abstract: Data acquisition is a major bottleneck for learning in real-time streams: analysts must decide on the fly which labels to purchase while respecting a rolling budget.
By Xiwen Huang, Pierre Pinson
arXiv:2608. 17180v1 Announce Type: cross Abstract: Contextual Reinforcement Learning (CRL) seeks to generalize classical RL by maximizing task coverage across a context space of related tasks.
By Jianan Zhou, Jung-Hoon Cho, Tianyue Zhou, Han Zheng, Jie Zhang, Roy Dong, Yining Ma, Cathy Wu
arXiv:2606. 05606v1 Announce Type: new Abstract: LLM post-training often relies on reinforcement learning methods that sample multiple rollouts per prompt, yet most existing approaches use a fixed rollout budget for every prompt, despite large differences in the training signal different prompts provide.
By Yiming Zong, Yige Wang, Jiashuo Jiang
Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning. Teams therefore train the bandit on a fast proxy reward, and separately must judge whether a contextual bandit is worth its complexity over sending one best message.