arXiv Machine Learning

Multi-channel Uplift Policy Learning

arXiv:2607. 28182v1 Announce Type: new Abstract: E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility.

Hugging Face Trending Papers
Jul 30

Multi-channel Uplift Policy Learning

E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extrapolation.

arXiv AI
1d ago

Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policies

arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.

By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li
arXiv Machine Learning
6d ago

When Offline Evaluation Misleads: A Diagnostic Protocol for Reward and Policy Selection in Delayed-Feedback Contextual Bandits

arXiv:2608. 11560v1 Announce Type: new Abstract: Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning.

By Sang Su Lee, Vineeth Loganathan, Shishir Dash, Vijay Raghavan
Hugging Face Trending Papers
Aug 12

When Offline Evaluation Misleads: A Diagnostic Protocol for Reward and Policy Selection in Delayed-Feedback Contextual Bandits

Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning. Teams therefore train the bandit on a fast proxy reward, and separately must judge whether a contextual bandit is worth its complexity over sending one best message.